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Ep 109 - Jennifer DiPasquale of Women In Retail, Shares Why Asking for Feedback from your Target Audience is Key To Building a Community and Product that People Want

Ep 109 - Jennifer DiPasquale of Women In Retail, Shares Why Asking for Feedback from your Target Audience is Key To Building a Community and Product t…

FromSecrets To Scaling Your Ecommerce Brand


Ep 109 - Jennifer DiPasquale of Women In Retail, Shares Why Asking for Feedback from your Target Audience is Key To Building a Community and Product t…

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
37 minutes
Released:
Oct 8, 2020
Format:
Podcast episode

Description

Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what inspired Jennifer to establish Women In Retail and how they’re growing their network to provide valuable business help for executives navigating these challenging times of Covid-19.KEY TAKEAWAYS FROM THIS EPISODEWomen In Retail offers a high-level network community that empowers all its members to excel in their profession and business leadership. Get the feedback of your network or customers to specifically address their pain points.Always think of how you can be helpful to your target audience. Targeting a niche group requires careful marketing. Think of how you can serve others first before serving yourself. When you help others first, brand growth follows. TODAY’S GUESTJennifer DiPasquale is the President & Co-Founder of Women in Retail Leadership Circle and Total Retail. She is passionate about building women retailers and leading brands through high-level networking events and exclusive content channels. This October 2020, Women In Retail Leadership Circle is offering a month-long virtual event, Women In Retail Leadership Days. Be equipped by learning from inspirational and informative speakers, leading retail executives, professional development workshops, networking opportunities, fun activities, and much more! Visit her websites, Total Retail, and Women In Retail. Connect here with Jennifer on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Released:
Oct 8, 2020
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!