Malinda Gagnon specializes in launching and growing products and companies, and has 20 years of experience in business strategy and digital communications. She is the CEO and Founder of Uprise Partners, a consulting and investment firm specializing in engineering, IT and marketing. At Google, she was a founding team member of the advertising technology organization in Cambridge, MA. At WPP/GroupM, the world’s largest media investment organization, she founded and led a digital consulting practice, as well as the Product Management and Technology group. She has advised clients such as Procter & Gamble, General Electric, Volkswagen, Unilever, Land Rover Jaguar, Allergan, Walmart and many others. She is also a mentor for MassChallenge and Techstars.  In this episode Malinda and I discuss... Her journey working in male-dominated fields and what made her successful. How we are multifaceted and can draw on feminine and masculine energies/approaches to respond to what's needed in the moment. What instigated the transition she made to owning her own business. How she managed recently to loosen up and take herself less seriously. Links Website: uprisepartners.com Podcast: datamyths.com Thank You to Our Sponsors Zebralove Web Solutions: Close your online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting your businesses online. Stay ahead of the game by signing up for these Digital Marketing Forum. Go to womentakingthelead.com/zebraworkshops to register. Resources Create Goals that are Worthy of you: If you are done with either pursuing vanilla goals, suffering through the struggle of goals that are not aligned with your strengths, or dealing with heartbreak of an unattainable goal this course is for you! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen.