Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. ?Learn:Building a marketing plan that's smart, strategic & sustainableBreakdown of essential marketing assets all orgs needHow to measure and evaluate your marketingCreating actionable brand pillarsEPISODE HIGHLIGHTSLindsay’s story and journey to where she is today (2:00)Achieving financial sustainability and growth through marketing (6:00)What Lindsay has learned from this framework and what has been surprising for clients (12:00)Where you can start today (17:00)What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)Essential marketing assets organizations need and how we use them and use them well (23:00)Measuring and evaluating your marketing (29:00)A powerful moment of philanthropy in Lindsay’s life (34:00)Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)For more information and episode details visit: www.weareforgood.com/episode/255The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.coAbout our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.