Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! ? EPISODE HIGHLIGHTSJeff’s story and journey to where he is today (4:00)What nonprofits can learn from some of the biggest brands in our world (11:30)What can we learn from some of these powerhouse brands and their consumer journeys (14:00)Emotional intelligence and self awareness (19:00)Ethical storytelling (25:00)Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)Storytelling Pro Tip: The Three Act Structure (44:00)A powerful moment of philanthropy in Jeff’s Life (46:00)Jeff’s One Good Thing: Win the morning, win the day. (49:00)For more information and episode details visit: www.weareforgood.com/episode/265Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at About our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.