In this episode Judith Germain speaks to Alexandra Nolan about her unconventional entrepreneurism. She set up her retail store with only $10,000, with no business plan and a bucketload of optimism, before she was able to franchise her business. She was impulsive and have learnt the importance of strategy. This is her story of how she became a fashion influencer, segued to other businesses and became named 'Top 10 Inspiring Influencers List'. She is now an author teaching others unconvential strategies.   Listen to this conversation about how she became an influencer, and what happened when she grew her business to fast. Alexandra also shares the disconnect of franchising.  Alexandra Nolan is the founder of City Chic Living blog and CEO of the UE Academy. Alexandra studied International Business at Bournemouth University in England, and is currently pursuing her PhD in Business with a focus in consumer behaviour. Named on Yahoo's 'Top 10 Inspiring Influencers List' and appearing in 'Forbes', along with many other notable national publications, Alexandra is paving the way for aspiring unconventional entrepreneurs all over the world. Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.