What can only you do? And how can you do it in your own way? Answering these questions is the key to building a brand that stands out from the crowd. Today we welcome presentation strategist Victoria Labalme onto the show to help listeners discover the value that only their brand can provide. We also speak with Victoria about how her book, Risk Forward, can help you find success when the future seems uncertain. Early in our conversation, we chat with Victoria about how critical creative risks are to forming strong brands. She then shares her insights on how you can find your unique value proposition, and how you can then refine your proposition before taking large risks. After talking about the emotional side of dealing with risk, we discuss how the biggest business leaders are pulled toward creative risk-taking. While reflecting on the power of listening to our intuitions, Victoria unpacks how listeners can move forward at times when their path seems unclear. As Victoria explains, “the extraordinary lie at the edge of not knowing.” Join us to hear more about the incredible benefits of taking a risk forward.