43 min listen
Marketing with a Cause: How to Make an Impact and Get on Richard Branson’s Radar
Marketing with a Cause: How to Make an Impact and Get on Richard Branson’s Radar
ratings:
Length:
30 minutes
Released:
Dec 21, 2017
Format:
Podcast episode
Description
Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education. William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaigns we’ve heard of in a while. Ready to kick-start your own influencer marketing campaign whilst endorsing a cause that is dear to your heart? Keep listening for some key advice on identifying the right influencers and celebrities that will match your niche, knowing how and when to reach out to them, finding the right balance between products, cause and lifestyle, making the best out of your crowdfunding campaign, and utilising your cause as a unique selling point. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode85
Released:
Dec 21, 2017
Format:
Podcast episode
Titles in the series (100)
Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty): Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on... by The Exposure Ninja Digital Marketing Podcast