In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from video sites, how to spot good quality directories and how to be featured in magazines, news sites and high profile blogs - all to boost your ranking. If you've read Exposure Ninja's Bestselling SEO book How to Get To The Top of Google, this episode is your chance to get behind-the-scenes and hear first hand what it really takes to implement this stuff and the results that it can achieve for you.