Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool. The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price.  If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business… For show notes, head to https://exposureninja.com/episode35