We often hear entrepreneurs talk about how they want to “be the best” in their field. It’s the same with many real estate investors. They want to be the best wholesaler, flipper, short-term rental host, or landlord. But, does “being the best” really matter much to your customer if they can’t tell the difference between you and your competition? Probably not.Mike Michalowicz, author of Profit First, is on the show today to discuss his new book, Get Different, and why so many entrepreneurs and real estate investors have marketing all wrong. If you’ve ever tried direct mail, cold calling, or door knocking, you know the sting of quick rejection from a potential seller. Why do they reject so quickly? Because you sound just like every other real estate marketer trying to get to them.If you’re looking to entice new partners, private lenders, tenants, employees, or sellers, you need to start marketing differently. This is possible through Mike’s “D.A.D Framework” that highlights the three most important factors of marketing successfully to a prospect.In This Episode We CoverWhy real estate investors need marketing more than they thinkFinding your competitive advantage and using it to outsmart other investorsWhy having a high-referral rate doesn’t mean you're succeeding at marketingWho, what, and ‘win’ to target and market to partners, private lenders, and sellersThe “D.A.D Framework” and how you can capitalize on it to score leadsAsking customers “what am I doing right” and making it a crucial part of your brandAnd So Much More!Links from the ShowReal Estate Rookie Youtube ChannelAshley's InstagramTony's InstagramReal Estate Rookie FaceBook GroupZillowFacebookGeek SquadCheck the full show notes here: https://www.biggerpockets.com/rookie132See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.