In this interview Jake and Gino sit down with John Warrillow. The three talk about how companies are built to sell, why some companies are valued more than others and what you can do as an entrepreneur to maximize the value of your company. John Gives us experienced insights on what types of buyers there are, what criteria they look to in order to assess a business’ worth and shed some light on why you always need to look at your business as the asset / insurance policy it is. Check out John's website here: https://builttosell.com “A Sellable Company is the Ultimate Insurance Policy.” - John Warrillow About guest: John Warrillow is the creator of The Value Builder System and author of The Automatic Customer: Creating a Subscription Business in Any Industry, Built to Sell: Creating a Business That Can Thrive Without You, and The Art of Selling Your Business. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) ?https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting #multifamily #realestateinvesting #commercialrealestate #loopnet #costart