#salestips #salestechniques #growyourbusiness #investoreducation On this episode, Jake and Gino interview Ian Altman, a multi-bestselling author, strategic advisor and internationally sought speaker on integrity-based sales and business development. A successful services and technology CEO for two decades (value beyond $1B), Ian draws on years of success and research on how customers make decisions. His approach ensures that you have a message that doesn’t fall on deaf ears, accelerates buying decisions, and helps you and your clients focus on value vs. price. Ian delivers an approach to selling everyone can embrace, even your customers. He is the host of the weekly Grow My Revenue Business Cast. Key Insights: 00:00 Introduction 05:00 Types of personas in the sales world 09:52 Seller aligned with the outcome of buying 13:44 Additional skills to employ same side selling 20:51 Presenting context for the price demanded 26:45 What doesn't work in sales? 31:39 Entice, disarm and discover 35:08 Habits that add value to life 38:00 Tips to scale-up a business 40:35 Recommended book 'Exactly What to Say' 46:00 Wrap-up Discover more at IanAltman.com. Attend our Live Events: https://jakeandgino.com/live-events/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $175,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs. Subscribe to this channel: https://ytube.io/3McA Sign up for free training: https://jakeandgino.mykajabi.com/freetraining The resources you need to succeed at every level of apartment investing: https://jakeandgino.com/resources/ Apply for Mentorship: https://jakeandgino.com/apply/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting Jake & Gino Facebook: https://www.facebook.com/jakeandgino/ Jake & Gino Twitter: https://twitter.com/JakeandGino Jake & Gino Linkedin: https://www.linkedin.com/company/jake-and-gino-llc/ Jake & Gino Instagram: https://www.instagram.com/jakeandgino/ More ways to engage with the Jake & Gino Investor Community: MM5: https://jakeandgino.com/mm5/ Rand Cares: https://jakeandgino.com/randcares/ Henson Flooring: https://www.greatertennessee.com/ The 100 Year Real Estate Investor: https://www.dualassetstrategy.com Austin Preview Event: https://jakeandgino.mykajabi.com/offers/9aGHWvat Register for our Closers Club 5 Webinar (March 8, 2022): https://bityl.co/Azfn