Building businesses in a niche audience can seem like a difficult step to take, but doing so will prove to be extremely worthwhile if done properly.    How do we niche down in 2023? What are some of the benefits of doing so? How do we market our businesses to a niche audience?   In this episode, social media expert Coach Kyle Draper joins us to discuss niche businesses and how to stand out in your market.  You’ll also discussed;  Showcasing your humanity; it's not always about business. Viewercount and social media How to be more visible to your clientbase Investing in both long and short form video content Tips and tools for video content   Guest Bio Coach Kyle Draper is a social media expert that helps Realtors, Lenders, and Entrepreneurs grow their business organically without spending money buying leads.   Kyle prides himself on keeping it simple and helping even the most “tech-challenged” Realtor experience their lightbulb moment. He is passionate about empowering Realtors to discover and leverage their personal stories and experiences to attract people like them.    Kyle has helped Realtors attract millions of dollars in buyers and sellers without spending a dime and often without even having to mention real estate.   Visit https://www.kyledraper.com/  Find Kyle on Instagram @coachkyledraper Find Kyle on LinkedIn @Coach Kyle Draper