In this solo episode of Sales Transformation, Collin Mitchell gives out a few helpful tips for sellers who want to try their hand at using social media to build their personal brand and/or generate leads. Collin’s advice is to create original content that helps you promote your brand and in this episode, he tells you exactly how to do just that for his favorite platform: LinkedIn.Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSSellers need to know how to be marketersThe benefit of creating content on socialUse your call recordings for content materialGuest on podcasts regularlyStart your own podcastQUOTESCollin: "Sellers essentially have to be marketers to a certain extent. You hear people talking about investing in your personal brand. A lot of the most successful sellers understand this and that they know that creating original content and being a creator on whatever platforms that their customers are hanging out on is essential to success in sales today."Collin: "The benefit of content is that it can help build trust with your clients and prospects. It can generate leads — LinkedIn has become the number one lead source for Salescast, and it can help you build meaningful relationships."Connect With Collin on LinkedIn and find out what’s new in Sales Transformation and other things he’s up to!Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!