How can you truly serve your audience?  My close friend and genius persuasive content builder, Colin Boyd joins for an uplifting conversation. Colin is obsessed with helping experts and entrepreneurs sell from stage in a way that feels authentic. He keynotes at conferences around the world on topics such as persuasive communication and selling ideas. Colin is a Certified Speaking Professional, and his clients include Coca Cola, Suncorp, Fuji Xero, and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators. And delivers his signature program Sell From Stage Academy® which helps people turn every presentation into a money-making machine. In this episode we talk about #BlackLivesMatter and white privilege and how a lack of proactivity in anti-racism work will shut down Black voices, and what we could be doing instead. Colin shares powerful tips for selling on stage – speaking on a platform is fundamental to change + leadership. Plus, Colin reveals the decision-making process that will help clients enroll in our programs. Remember, selling is essential for making transformational changes in our audience’s lives. In this Episode You’ll Learn:  All about today’s guest, Colin Boyd [ 0:45 ] Why the #BlackLivesMatter Movement should be heavy [ 7:30 ] About the inspiration behind Colin’s speaking career [ 12:20 ] How to utilize infusion selling [ 19:20 ] Why we need to be effective in selling [ 23:00 ] Overcoming common challenges in sales [ 25:50 ] How to work backward in the selling journey [ 31:20 ] When Colin found his niche [ 34:45 ] The things that are lighting Colin’s fire right now [ 37:15 ] What Colin would tell a former version of himself [ 39:10 ] Soul Shifting Quotes:  “Conviction sells ideas; it sells action.” “People buy emotion. The reason why someone joins our program is because they access a level of feeling that they couldn’t before.” “Provide a place for people to make a decision - that is what is stopping people from making a change in their life.” “If we aren’t effective at selling, then we can’t help our audience.” “Decision in an audience member is value.” Links Mentioned:  Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients  Grab your FREE training, How to Call in Your Tribe + Create Content that Converts  Text me at 603-931-4386   Learn more about Colin by following him on Instagram or heading to https://colinboyd.co. Listen to the Expert Edge Podcast. Get the 'Persuasive Content Builder™' template to get clear on how to make your next presentation HIGHLY persuasive. Tag me in your big shifts + takeaways: @amberlilyestrom    Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes  Listen on Spotify