Are you ready to illuminate your marketing strategy? Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBilly Broas’ Links:Get to know more about Billy BroasLearn more about The Five LightbulbsTimestamps:00:00 - Introduction03:10 - Details on Billy's transition to online business11:51 - Brain wired to focus on high-impact strategies14:02 - Unacceptable status quo, demand, value in past lessons16:53 - Marketers must understand, empathize before offering solutions22:12 - Copywriting projects focus on bridging message clarity25:01 - Differentiating marketing crucial for standing out29:06 - Minimize hurdles, optimize sales page checkout process33:38 - The importance of outcome in marketing36:07 - Where to learn more about The Five Light BulbsGet coaching from Rick through Pick Rick's Brain Coaching AIhttps://rickmulready.com/aicoach Join host Breena McGowan for BEHIND THE LAUNCH. https://behindthelaunch.co Apply for ads management with  [QUĀY.jo].https://theartofonlinebusiness.com/ads