Peter Leto's experience at Google helped him see retail car dealers' opportunities to maximize their marketing efficiency. In this powerbomb episode, Peter lays out some ways that you can save money on your marketing budget while getting even better results from it. Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/peter-leto Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/