"The only way to make a ridiculous amount of money is to serve people well." Matt Koenig Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results. In this session Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers. The topic of todays session is what Matt calls "the 3 M's of Automotive Marketing". What are the "3 M's" ?- Millennials - Mobile - MinoritiesIf todays auto dealer can get a good grasp on those 3 M's, they will sell more cars. The largest increase in new car sales last year came from latino buyers. The crazy thing about that is even dealers who 80% of their showroom traffic are of hispanic decent, have zero marketing dollars allocated targeting that customer segment. That is just one of the "3 M's" !Here is what you will learn more about- How to market to and sell more cars to minorities- What is the secret to selling to millennials- The importance of "mobile" strategyMatt breaks down "The 3 M's of Automotive Marketing" and so much more in DPB session 26.Want more from Matt Koenig?Check out Matt Koenig's website hereConnect with Matt on Twitter hereFollow Konig Co on Facebook hereNow it's your turnTeam DPB wants to hear from you! Chime in in the comment section below with your feedback, questions, or let us know what is working best for you. We want to hear it all. Are you dialed in? Get subscribed to DPB podcast and get all the latest trends and strategies that will help you and your dealership sell more