On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year._______To read the full stories included in this episode:Just for conversions? Why marketers may be missing the bigger picture on retail data: https://bit.ly/3PQQ9fJRetail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gYData strategy is crucial to crushing the retail media game: https://bit.ly/43Me45GAdvertisers are on an ‘inevitable path’ toward quality, thanks to commerce data: https://bit.ly/4cNUytCWomen's March madness ad revenue doubled this year, Disney VP says: https://bit.ly/3vN5fvOWomen's basketball is central to this year's March Madness ad campaigns: https://bit.ly/4aIBqLLBreaking the billion-dollar barrier: Women’s elite sports to generate more than $1 billion in revenue in 2024: https://bit.ly/4cL36Bp_______The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR