8 min listen
The Current Report: Advertisers gear up for live sports ads
The Current Report: Advertisers gear up for live sports ads
ratings:
Length:
7 minutes
Released:
Sep 15, 2023
Format:
Podcast episode
Description
This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.To read the full stories included in this episode:It's getting easier to advertise on streaming live sports: https://bit.ly/3EFcPJOStreaming crackdown on password sharing and advertisers: https://bit.ly/3PEmjvjGoogle's trial with the U.S. Department of Justice: https://bit.ly/3LnH1x1Nielsen's free ad-supported television (FAST) platform: https://bit.ly/46ejM03
Released:
Sep 15, 2023
Format:
Podcast episode
Titles in the series (49)
The Current Report: Spotify's Rak Patel on Storytelling at Cannes Lions: The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection. by The Current Report