8 min listen
The Current Report: Local news taps new tools to drive revenue
The Current Report: Local news taps new tools to drive revenue
ratings:
Length:
6 minutes
Released:
Jun 9, 2023
Format:
Podcast episode
Description
The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge.To read the full stories included in this episode: In a challenging media market, local news taps new tools to drive revenue https://www.thecurrent.com/media-market-news-revenue-advertising-journalismAI, ad efficiency, and transparency dominate the narrative at The Trade Desk’s Kokai launch event https://www.thecurrent.com/ai-advertising-data-retail-media-the-trade-desk-kokaiCNN Chairman and CEO Chris Licht is out after a brief and tumultuous tenure https://www.cnn.com/2023/06/07/media/chris-licht-cnnPGA Tour, LIV Golf Agree to Merge https://www.wsj.com/sports/golf/pga-tour-liv-golf-merger-saudi-arabia-4414bd66?st=2m37t90af7ga6mn&reflink=desktopwebshare_permalink
Released:
Jun 9, 2023
Format:
Podcast episode
Titles in the series (49)
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