As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games._______To read the full stories included in this episode:Breaking down the 'Barbie' marketing machine - from the plastic to fantastic: https://bit.ly/3xcZIPvBarbie unboxed: Brands are having their Hollywood moment: https://bit.ly/49gfvKHPinterest launches first-ever streaming TV show with Tastemade: https://bit.ly/3PHNdlpStreaming must innovate past the 30-second ad to help unlock its true potential: https://bit.ly/3T316vgThe NFL Tightens Its Grip on Christmas, Adds Peacock Game: https://bit.ly/49hYXCjNFL's Marissa Solis on the Taylor Swift effect and how she's helping the league maintain its legacy while staying relevant: https://bit.ly/4abruuvWhat Peacock's NFL playoff game and Netflix's WWE deal signal for the future of sports streaming: https://bit.ly/3SBaUwmWhy are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzv