Authentic user-generated content greatly influences your brand engagement and conversion rates. It generates trust and loyalty for your potential customers. In this episode, Brian Blum from Grind Basketball talks about creating your in-house user-generated content, running TikTok ads, and SEO. He also shares how they’ve been building their business.Listen up and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can leverage being a creator on Instagram or TikTok and put dollars behind those posts as advertisements.In-house UGC increases social proof. It's an easy way for a family to visualize what the product is going to look like in their houses.  Call out your potential audience in the first 3 seconds of your contentTake a step back and think of what content you would watch.You want content that people would almost disagree with or have a comment on.Slow and steady wins the race.Understand your side and the customers' side and what that relationship means because they are paying you for value.Give people what they want and make sure you don't go broke.Recommended App:TikTokhttps://www.Tiktok.com Curastoryhttps://www.curastory.co Recommended Podcast: My First Million Podcasthttps://www.mfmpod.com Today’s Guest:Brian Blum is the Chief Marketing Officer at Grind Basketball.Grind Basketball is a company that merges sports design and engineering to create innovative products for athletes.Connect and learn more about Brian and Grind here: LinkedIn:  https://www.linkedin.com/in/brian-blum-707660b3/ Twitter:  https://twitter.com/brian_blum1 TikTok: https://www.tiktok.com/@grindbasketball Instagram: https://www.instagram.com/grindbasketball_ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.*** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast