Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.Join us as Mike talks us through:- why B2B is better off building affinity through people, instead of product- what the relationship pyramid looks like and how it's foundational to scaling relationships- how the real customer journey happens inside today's buyer- and much more!Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days.  Don't miss your chance to pick his brain!Connect with Mike:On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. Support the show