In the book about category design, Play Bigger  (which I highly highly recommend), they describe a key strategy to designing a category as the need to be different instead of better.  This is something I feel like I've done effectively my whole life, and I give you some examples.  PLUS I unveil a new category of content I want to be the king of.I call it- #PepTracksBeat produced by Mic Ro CHECK HIM OUT!Connect with me! Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "#peptracks" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show (https://connectwithpablo.com)