The ability to communicate, build relationships, and build business through community are all skill sets that build upon each other, but I had never thought to ask "what's the building block?"That's why Andrew Smallwood's take on the importance of "moment making" felt so profound to me.Having a conversation with Andrew feels like you're watching the sunrise with your longtime friend with a cup of warm coffee in your hand- a special moment where you feel like going into deep, meaningful topics you wish you spoke about more often.In this episode, we discuss:GENIUS event marketing strategies that his team has pulled offHow Andrew has applied his moment making philosophy to lead Second Nature to the top of a category How to nurture a corporate culture that emphasizes personal characterHow to think about and execute on category design for your businessAnd a ton more!Andrew is the VP of Revenue at Second Nature, which by all accounts is the most beloved service provider in the single-family rental property management industry. He’s also the board chair at Front Row Foundation.Connect with Andrew!On LinkedIn: Andrew Smallwood The Triple Win PodcastConnect with ME!  Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Andrew" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)