Everyone seems to be putting out a book these days, and it's never been easier to do it, but no one wants to read a book about your product.That's why publishing about your core values is a great strategy to attract the right clients.My friend, Dawn Bates, is known as "the writing machine".  She's a prolific author of multiple books, an Oxford PhD candidate, and a human rights activists working on some of the hardest problems in the world.When it comes to writing, she's found an easy way make a difference in your business- book collaborations.We talked about: - why publishing your core values can drive bottom line better than writing about your products- what the perfect entry point to becoming an author is as a business leader- how to kickstart your writing muscles to get you going- get our latest strategies in the Relationship Driven Growth Strategy Sessions after!Dawn is an avid member of the B2BCB community.  If you've ever been part our strategy sessions, you know she brings the FIRE!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Dawn!On her LinkedIn: https://www.linkedin.com/in/dawnbates/On her Company: https://dawnbates.com/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Dawn Bates" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show