Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently.  Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.But it isn't widely understood.That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.Ethan helped us understand:- What does the role of a business evangelist look like and who needs one- How should the Chief Evangelist be incentivized and measured- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)- and much more!Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode. Connect with Ethan:On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show