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Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster

Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster

FromB2B Community Builder Show (formerly Chief Executive Connector)


Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
64 minutes
Released:
Jan 30, 2023
Format:
Podcast episode

Description

Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays.That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you.17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building.She joined the show and talked about:- How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play- What the difference is between the principle of community for business and the real world application of it- How to build a team to execute on community (HINT: no Chief Community Officer)- Where she sees community fitting in between events and content- And much more!Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community.  Show up to get some personalized advice!Connect with Jack:On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. Support the show
Released:
Jan 30, 2023
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.