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Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood

Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood

FromB2B Community Builder Show (formerly Chief Executive Connector)


Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
62 minutes
Released:
Mar 13, 2023
Format:
Podcast episode

Description

Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth.That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective).Leslie will tell us all about:- What Evangelist-Led Growth means and why it's a powerful growth lever- How she was able to identify, engage, empower, and amplify the voice of community members to do all the recruiting for her community- Why you need to start with a POV when first building your community- and more!Leslie's work is legendary in the the SaaS world!  Don't miss this episode!Connect with Leslie:On her LinkedIn: https://www.linkedin.com/in/leslie-greenwood/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
Released:
Mar 13, 2023
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.