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Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session

Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session

FromB2B Community Builder Show (formerly Chief Executive Connector)


Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
23 minutes
Released:
Mar 18, 2023
Format:
Podcast episode

Description

My friend Simon Zatyrka has launched a food industry consulting business around the concept of being a "culinary mechanic".  It's a brilliant take on the value of a chef as master of processes instead of just knowing how to make a delicious meal, but he's having a hard time describing it so he came to one of our Relationship Driven Growth open mic sessions and got help with positioning from the ultra talented Joe Zboch!This will show you how a great marketer can craft a bigger narrative that aligns with the community is important for success in any industry.If you ever want to workshop your messaging or strategy, join us on a Monday after the B2B Community Builder Show at the Open Mic!Support the show
Released:
Mar 18, 2023
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.