Welcome to the What's Next! podcast with Tiffani Bova.    This week, I have the pleasure of bringing back an insightful conversation with Mark Bonchek. Mark is the Founder and Chief Epiphany Officer of Shift Thinking. He leads organizations to make the shift from incremental to exponential growth and to achieve transformational change so that they can more effectively compete in their market, engage their customers, and organize their teams.     THIS EPISODE IS PERFECT FOR… anybody willing to reimagine their business framework to create industry disruption.   TODAY’S MAIN MESSAGE… we seldom look past the surface of a business model. But every business creating waves in the market is creating a strategy around the deeper layer, the mental model.   WHAT  I  LOVE  MOST… you don’t need to get rid of everything to transform your business. It might just be a matter of gaining a better understanding of your mental model.    Running Time: 32:46   Subscribe on iTunes    Find Tiffani on Social:  Facebook  Twitter  LinkedIn    Find Mark on Social:  Twitter  LinkedIn  Harvard Business Review