The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH | IMpulse

Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts! by IMpulse - The Influencer Marketing Podcast

36 min listen

Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation! by IMpulse - The Influencer Marketing Podcast

32 min listen

The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement! by IMpulse - The Influencer Marketing Podcast

38 min listen

Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans. by IMpulse - The Influencer Marketing Podcast

39 min listen

Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about. by IMpulse - The Influencer Marketing Podcast

31 min listen

From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices: Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities. by IMpulse - The Influencer Marketing Podcast

35 min listen

144 - Why Creativity Matters in B2B, With Mark Jung (Live at SXSW 2023) by The Marketing Millennials

52 min listen

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers. by IMpulse - The Influencer Marketing Podcast

40 min listen

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing. by IMpulse - The Influencer Marketing Podcast

34 min listen

Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement. by IMpulse - The Influencer Marketing Podcast

39 min listen

Let's Talk About Leveraging PR for Brands by Let's Talk About Brand

29 min listen

We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel. by IMpulse - The Influencer Marketing Podcast

37 min listen

B2B Brand Building with Linda Fanaras: Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results by On Brand with Nick Westergaard

29 min listen

Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content. by IMpulse - The Influencer Marketing Podcast

26 min listen

Ep 351: The Winning Ad Formula for Tiktok With Sven Muchow, Muchow Marketing by Secrets To Scaling Your Ecommerce Brand

22 min listen

The Customer is the Hero with Tom Augenthaler: The Customer is the Hero with Tom Augenthaler and discuss why the customer is the hero. As the founder of an influencer marketing company, Tom helps companies tell stories that make the customer the hero. Having customers and influencers... by The Logistics of Logistics

36 min listen

Good Work vs. Looking Good - Confessions from ICON by Confessions with Jess and Cindy

23 min listen

Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company. Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast

23 min listen

Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand. Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers. by IMpulse - The Influencer Marketing Podcast

35 min listen

Bill Petrie & Kirby Hasseman - Keep Showing Up by Branding Matters

35 min listen

TCC Podcast #344: Looking for Opportunities in Unexpected Places with Paulo Faustino: Paulo Faustino is our guest on the 344th episode of The Copywriter Club Podcast. Paulo is a serial entrepreneur and digital marketing expert who shares his experience in building and scaling businesses even in the midst of chaos. by The Copywriter Club Podcast

82 min listen

From guesswork to precision: How to identify B2B Influencers to drive growth by Predictable B2B Success

54 min listen

Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group - Episode 54: Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with the wonderful Janine Wood. Janine is a Senior Partner at Armadillo Consulting Group providing... by Marketing Study Lab - Actionable Marketing Knowledge

36 min listen

The Challenge of A Historic Brand With a Modern Vision: On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism. by Marketing Trends

33 min listen

Camille Trent: Winning B2B Marketing Strategies by Funky Marketing: Bold Strategies for B2B Growth and Revenue

68 min listen

How to Become an Influencer with Julie Solomon: Guest: Julie Solomon shares her biggest tips on growing your brand, business and income with influence, why she still believes in the power of positive persuasion, how working with Michael Hyatt shaped her own influence by The Influencer Podcast

22 min listen

How to Stand Out in a Crowded Marketplace - A Step by Step Guide: In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our ... by The Exposure Ninja Digital Marketing Podcast

35 min listen

985: A Guide To Navigating Startups as a Marketing Leader: <p>It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO. The good news, however, is that ... by Move: The Go To Market Podcast

55 min listen

How to Dominate Outbound Marketing on a Lean Budget: Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

27 min listen

MJ Peters: How To Boost Your B2B Marketing Strategy by Funky Marketing: Bold Strategies for B2B Growth and Revenue

47 min listen

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The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnersh…

The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnersh…

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