Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers. by IMpulse - The Influencer Marketing Podcast

40 min listen

The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation! by IMpulse - The Influencer Marketing Podcast

21 min listen

Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts! by IMpulse - The Influencer Marketing Podcast

36 min listen

Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement. by IMpulse - The Influencer Marketing Podcast

39 min listen

Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation! by IMpulse - The Influencer Marketing Podcast

32 min listen

Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans. by IMpulse - The Influencer Marketing Podcast

39 min listen

Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content. by IMpulse - The Influencer Marketing Podcast

26 min listen

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing. by IMpulse - The Influencer Marketing Podcast

34 min listen

From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices: Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities. by IMpulse - The Influencer Marketing Podcast

35 min listen

Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company. Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast

23 min listen

The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships! by IMpulse - The Influencer Marketing Podcast

35 min listen

Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand. Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers. by IMpulse - The Influencer Marketing Podcast

35 min listen

998: Knowing Who Owns Strategy: How To Align Your Business: When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if everyone thinks they own the strategy, no one will own it.We speak wit... by Move: The Go To Market Podcast

50 min listen

Episode 5 | Traffic & List Building Secrets by The A2 Show

54 min listen

61: Susan’s Story: Why the Rebrand and How You Can Change Your Story, Too.: We've just hit the first anniversary of this global podcast called Innovation Storytellers. The show enables chief innovation officers, product managers, top consultants, and even product marketing and user experience leaders to share stories of how... by Innovation Storytellers

22 min listen

How Podcasting Can Change Your Influence Game: Phil Pelucha helps businesses leverage podcasts for business ... and building an audience often isn't the goal. by Winfluence - The Influence Marketing Podcast

40 min listen

Ep 221: Finding Your Perfect Customers With Hayley Elliot, Purusha People by Secrets To Scaling Your Ecommerce Brand

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Fatima Zaidi Is Elevating Branded Podcasts by Podcast Advertising Playbook

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SPOS #914 – Robert Rose On Elevating The Art And Science Of Content Marketing: Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, stands out as a master craftsman (and good... by Six Pixels of Separation Podcast

67 min listen

160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader: Welcome to a special episode of Lochhead on Marketing, where we dive further into our new book called Snow Leopard. On this episode, we discuss the Content Pyramid, and how one can become a legendary creator, writer, and thought leader. by Lochhead on Marketing

54 min listen

Taylor Lagace — Whitelisting Influencer Marketing, DTC, and Scaling Campaigns: Taylor is the co-founder of Kynship, an influencer marketing agency. He's a pioneer in using new and unique influencer marketing strategies for DTC brands. by Everything Is Marketing

97 min listen

988: How To Build A Better Brand With Storytelling: When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. We speak with <a href="http... by Move: The Go To Market Podcast

54 min listen

TEI 312: Are you using empathy correctly as a product manager?: How product managers can empathize with customers and colleagues in five steps by Global Product Management Talk

41 min listen

We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel. by IMpulse - The Influencer Marketing Podcast

37 min listen

Building Pendo: The Early Struggles & Eventual Strategy for Success by Rocketship.fm

45 min listen

86: How Trane Technologies Transforms Manufacturing with People First: Most people listening to the Innovation Storytellers podcast are already phenomenal innovators who leave a lot of the heavy lifting around marketing to their team. In today's episode, I want to explore what innovators can learn from their marketing... by Innovation Storytellers

45 min listen

Getting Out of Your Own Way: On the Path to Startup Success with Potloc Co-Founder and CEO Rodolphe Barrere: If you've ever filled out a survey online, there’s a good chance you've used technology created by Montréal-based company Potloc. The consumer research company extracts consumer insights by reaching niche audiences through social networks. In this episode, Michael sits down with Potloc’s Co-Founder and CEO Rodolphe Barrere. After co-founding the company in 2014, he and the team raised more than $58 million in capital. Today, Potloc has more than 500 clients served by three offices around the world, and Rodolphe says unicorn status is now on the horizon. During their discussion, Rodolphe dives into some of the secrets to his success including firing himself every six months. by CIBC Innovation Banking Podcast

30 min listen

How to Develop Superfans Who Gladly Evangelize for You - 366: Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview . Pat... by Social Media Marketing Podcast

49 min listen

Ep 335: Effective Growth Levers for Your Business With Meng Li, Native and Huhu by Secrets To Scaling Your Ecommerce Brand

22 min listen

Jay Baer - Talk Triggers: How to harness word of mouth: My Interview with Jay Baer by Inside Influence

68 min listen

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Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media

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