40 min listen
Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
ratings:
Length:
33 minutes
Released:
Nov 28, 2023
Format:
Podcast episode
Description
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America.
Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.
Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.
Released:
Nov 28, 2023
Format:
Podcast episode
Titles in the series (24)
The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers. by IMpulse - The Influencer Marketing Podcast