Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group

The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation! by IMpulse - The Influencer Marketing Podcast

21 min listen

From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices: Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities. by IMpulse - The Influencer Marketing Podcast

35 min listen

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers. by IMpulse - The Influencer Marketing Podcast

40 min listen

Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation! by IMpulse - The Influencer Marketing Podcast

32 min listen

Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company. Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast

23 min listen

Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about. by IMpulse - The Influencer Marketing Podcast

31 min listen

Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content. by IMpulse - The Influencer Marketing Podcast

26 min listen

Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans. by IMpulse - The Influencer Marketing Podcast

39 min listen

Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand. Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers. by IMpulse - The Influencer Marketing Podcast

35 min listen

The How-Tos of Multicultural Marketing with Gregory Curtis of Circana: Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, Director of Agency Partnerships at IRI. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game. by IMpulse - The Influencer Marketing Podcast

38 min listen

We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel. by IMpulse - The Influencer Marketing Podcast

37 min listen

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing. by IMpulse - The Influencer Marketing Podcast

34 min listen

Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers. by IMpulse - The Influencer Marketing Podcast

38 min listen

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33 min listen

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What you need to know about B2B influencer marketing: When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B spa... by Thinking Ahead: Your Leading-Edge Insights Podcast

31 min listen

The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase: Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement! by IMpulse - The Influencer Marketing Podcast

38 min listen

Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast

35 min listen

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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group

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