34 min listen
Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
ratings:
Length:
23 minutes
Released:
Oct 24, 2023
Format:
Podcast episode
Description
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.
Released:
Oct 24, 2023
Format:
Podcast episode
Titles in the series (24)
Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing. by IMpulse - The Influencer Marketing Podcast