The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social

$The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.$

Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle. by IMpulse - The Influencer Marketing Podcast

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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent: Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands. by IMpulse - The Influencer Marketing Podcast

27 min listen

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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social

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