35 min listen
The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
ratings:
Length:
40 minutes
Released:
May 1, 2023
Format:
Podcast episode
Description
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.
Released:
May 1, 2023
Format:
Podcast episode
Titles in the series (24)
Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast