35 min listen
The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
ratings:
Length:
38 minutes
Released:
Jul 11, 2023
Format:
Podcast episode
Description
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools.
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!
Released:
Jul 11, 2023
Format:
Podcast episode
Titles in the series (24)
Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK: Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns. by IMpulse - The Influencer Marketing Podcast