Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses.

Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.