Why do B2B SaaS companies need to become media companies?
Ideally, media companies that don’t ‘bend the truth’.

Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.

Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications.

At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes.

We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company. 

We tackled the dark funnel, marketing strategy, and answered a few important questions.

What do we need to do before we start producing content?
Which questions do you need to ask your customers?
Why finding out customers’ experience with your product is essential?
Why do SaaS companies need to invest in being better companies?
Which marketing strategy should you choose long-term vs. short-term?

Find out more about Selman on the links below:
https://www.linkedin.com/in/selman-gokce/
https://userguiding.com/

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Also, don't be a stranger, say hi to Nemanja and Funky Marketing team:
https://www.linkedin.com/in/zivkovicnemanja/
https://www.linkedin.com/company/funkymarketing