Oftentimes we forget the human aspect of marketing by looking at our customers as data points. Our guest today reminds us that the best marketers should be the voice of the customer and shares insights from her own experiences on how to become that voice. Radhika Duggal is the Chief Marketing Officer at Super, a technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit. Radhika has over two decades of experience in brand and growth marketing work across many industries. In this episode, she shares her thoughts on the importance of understanding your audience to drive success. Join us as we discuss:The significant marketing challenges that Radhika and her team face at Super How to overcome the lack of understanding of the customerHow to apply what you know about your target audience in practical waysWhat does success look like for Super after the launch of a new product and a company rebrandWhat Rhadkia thinks is missing from the marketing toolkit