Most companies have a lot of great information about their customers. The problem is they just don't know how to best use that data to create better customer experiences.Jen D’Amico is the CMO at CommonWealth Central Credit Union. With over 15 years of experience in the credit union industry, Jen and her team use customer data to drive results in all areas of the organization. In this episode, Jen talks about the journey that her team has been on to make better use of the insight they have about their members.Join us as we discuss:How to balance going after new members while still keeping current members engagedThe role that data plays in calibrating the customer experienceThe next steps in the evolution of using data more effectively to engage membersAdvice for marketers who are starting the journey toward making better use of their customer data