Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content?  Are there levels of privacy that a consumer should have regarding how marketers use first-party data? Are Credit Bureaus outdated? Is there a way to control the use of consumer data at this stage of the internet? When does it make sense to hire a creative agency versus keeping the marketing tasks in-house? How can a creative agency be most useful to a company’s marketing department? How can a creative agency quickly learn their client’s business? How can a creative agency appear credible to a client or potential client? Summary Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.