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The Untapped Marketing Niche of Accessible Tourism - Ryan Smith

The Untapped Marketing Niche of Accessible Tourism - Ryan Smith

FromInput Doc: Marketing Interviews


The Untapped Marketing Niche of Accessible Tourism - Ryan Smith

FromInput Doc: Marketing Interviews

ratings:
Length:
50 minutes
Released:
Nov 30, 2020
Format:
Podcast episode

Description

Ryan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack of communication that could help people with reduced mobility plan a trip with confidence. Designing for people with reduced mobility  What you can do to make places more accessible How Ryan ended up starting Freewheel Weekends The kind of content Freewheel Weekends makes Intertwining the utility of accessibility with beautiful designs Activists and agitators in the disability space Catering to dual and/or opposite audiences The Creative’s love of ‘the riddle’, and the need for genuine curiosity Ryan’s experience of COVID Highlights from the Freewheel Weekend videos  Ways a bad experience can make a person with a disability not want to travel  Ryan and Tim catching up about life, boats, and favorite quotes Click here for this Episode Transcripts Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
Released:
Nov 30, 2020
Format:
Podcast episode

Titles in the series (22)

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.