Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by showing you where your page ranking is in Google’s top 100 results. A Website Crawler - is a program that systematically searches through content within a website.  They can catch technical issues on your website that may be negatively impacting a search engine’s ability to crawl and index your website. Episode Transcript & Mentions Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.