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The Tenets of Socially Responsible Design - Gage Mitchell

The Tenets of Socially Responsible Design - Gage Mitchell

FromInput Doc: Marketing Interviews


The Tenets of Socially Responsible Design - Gage Mitchell

FromInput Doc: Marketing Interviews

ratings:
Length:
46 minutes
Released:
Nov 6, 2020
Format:
Podcast episode

Description

Gage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle.  Gage and Tim talked about: What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excited to do  Hiring a business consultant when you don’t have a business partner How Gage niched as working with sustainable products Businesses that do well by doing good vs. non profits  Budgeting yearly giving of money, resources, and time  B Corp Certification, B Lab Having goals beyond turning a profit  Gentler marketing methods (the trapper method, marketing via facilitation, etc.)  How to discuss social issues and current events with your team  Click Here for Episode Transcripts & Links Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
Released:
Nov 6, 2020
Format:
Podcast episode

Titles in the series (22)

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.