Callister shares key aspects of her design process, as well as what it means to truly help a client.  She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing works, or one day might affect us as individuals [3:29] Deep diving and getting up to speed as a marketer in a new industry [4:43] Communicating with a designer about their work and process, and finding non-precious ways to visualize ideas [8:22] Writing in non-digital ways [11:25] How Coreen became a designer [13:56] Coreen’s experience working at IDEO [17:06] Foundational design elements that Coreen teaches her design students at the University of Washington [22:33] What it means to truly be helping a client [27:04] Quantifying your long-term impact on a client’s business [29:09] Coreen’s passion project, Repair Cycle. The need to change our relationship to our clothes and the waste we produce.  [30:34] Episode Transcript & Mentions:  Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.