Jerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue.  Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of the 2016 election, a result which they publicized in October of 2016.  Beyond voter sentiment, Tim and Jerry covered biometric analysis as a research tool, the specifics of latent effects modeling (aka. how to get people to remember you fondly), AI and machine learning, how creatives can use AI to their advantage instead of being made redundant by it, and how to survive the current economic downturn. Click Here for this episode transcripts  Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.